What Food Buyers Can Learn from the Craft Beer Revolution
Discover how the craft beer revolution reshaped consumer expectations — and what bakeries, cafés, and food buyers can learn from its storytelling and small-batch success.
The Psychology of Comfort Food: Why Pies and Sausage Rolls Always Sell
Explore the psychology of comfort food and why pies and sausage rolls remain top-sellers. Understand how emotional connection influences customer choices in cafés.
How Gen Z Is Reinventing the British Bakery
Gen Z is reinventing British bakery traditions. Learn what this means for cafés, retailers and the future of savoury pastries.
Why the All-Day Menu Is Changing How Britain Eats Pies
As demand for all-day dining grows, our savoury pies give operators flexible, profitable menu options from morning to night.
Sweet Meets Savoury: The Rise of Crossover Pastries
From hot honey bacon rolls to maple-glazed vegan bakes, 2026 is all about bold flavour mashups. Crossover pastries are redefining the bakery counter — boosting footfall, sparking curiosity, and giving...
The Power of Seasonal Sampling: How Free Tastes Turn into Festive Sales
This Christmas, turn festive tastes into sales! Discover how smart sampling, eye-catching presentation, and engaging staff can boost pie and pastry purchases.
How to Plan a Holiday Menu Using Our Bestselling Savoury Pastries
Discover how to mix proven favourites with limited-edition Christmas flavours, create high-margin meal deals, and use smart visual merchandising to boost festive sales.