Seasonal Sausage Rolls: How Limited Editions Can Drive Footfall
Boost seasonal sales with limited-edition sausage rolls! Festive flavours like The Original Baker’s Turkey & Chicken Roll drive footfall, delight customers, and create seasonal excitement.
How Proper Pastry Display and Trained Staff Increase Café Revenue
Learn how to boost café sales with expertly displayed wholesale pies and rolls, clean counter presentation, and trained staff highlighting quality, awards, and seasonal specials.
Introducing the New Gourmet Sausage Roll Range
Discover The Original Baker’s new Gourmet Sausage Roll range, artisan, frozen, ready-to-bake rolls packed with gourmet fillings and handmade all-butter pastry. Perfect for cafés, coffee shops and delis, these premium...
The Secret to Spooktacular Sales: Stocking Seasonal Biscuits
Looking to boost basket value this autumn? Halloween biscuits are the perfect impulse buy for cafés, delis, farm shops and gift retailers. These seasonal treats combine handcrafted quality with spooky...
Introducing Our New Range of Cake Bars & Traybakes
We’re delighted to unveil our brand-new collection of luxurious cake bars and artisan traybakes, thoughtfully created for those who appreciate premium quality, rich flavour, and a touch of everyday indulgence....
We’re Heading to the London Coffee Festival 2025
Join The Original Baker at the UK’s biggest coffee celebration, where we’ll be serving up our handcrafted savoury favourites. Find out what we’re bringing, where to find us, and why...
Farm Shop & Deli Product Awards 2025
Award-winning handcrafted bakes from The Original Baker — discover our 2025 Farm Shop & Deli Show winners, including Gold medals for our Chicken, Bacon & Mushroom Pie, Chilli Jam Pork...