Peter Coates Butchers

How do The Original Baker’s pies and sausage rolls compare to other products you’ve stocked?

The Original Baker’s pies and sausage rolls offer more consistent quality, and their price point is now more competitive compared to when we made them in-house.

What feedback have you received from your customers about our products?

"We've received overwhelmingly positive feedback since switching to this range—so much so that our sales have increased by 50%"

Do you feel our pies and sausage rolls deliver strong value when balancing product quality with margin potential?

When we made our own pies, we experienced significant waste, which is no longer an issue. Plus, The Original Baker’s products offer consistent quality, enhancing both value and margin potential.

How do our products help enhance your food offering and drive sales?

The variety of pies that we now stock is much greater than before so customers will come in just to see what we have on offer and then pick up other products too.

What’s your personal favourite product from our range, and why?

My personal favorites are the steak pies—whether it’s Steak & Ale, Stilton, or Beef Bourguignon—because they’re packed with rich flavour and feature incredibly tender beef.

How would you describe the quality and consistency of The Original Baker’s products?

The quality and consistency of The Original Baker’s products are excellent. In the two years we’ve stocked the full range, we’ve never encountered any issues.

In what ways has partnering with The Original Baker benefited your business? (e.g., improving customer loyalty, driving sales growth, simplifying supply, etc.)

Working with The Original Baker has given us a much clearer understanding of customer needs. Their significant investment in product quality has given us great confidence in the future of selling bought-in products—an exciting opportunity for our business!

Would you recommend The Original Baker to other Butchers? If so, why?

Absolutely! We would highly recommend stocking The Original Baker’s products. Their team is incredibly helpful, knowledgeable, and genuinely committed to working with you to grow your sales.