by THE ORIGINAL BAKER
Comfort Food vs Trend Food: What Actually Sells in 2026
In 2026, the comfort vs trend debate is everywhere in food-to-go. Operators need menus that feel current, but still bake reliably, hold well, and sell fast.
by THE ORIGINAL BAKER
How to Bake Frozen Pies With Crisp Pastry
A practical guide to baking pies, sausage rolls and turnovers from frozen - plus hot-holding and packaging tips.
by THE ORIGINAL BAKER
Build a Ploughman’s Corner: Pork Pies That Drive Margin
A Ploughman’s Corner helps customers turn a pork pie into a proper lunch - pie, cheese, pickle and crunch — without menus, chefs or complexity.
by THE ORIGINAL BAKER
How Much Should a Café Charge for a Sausage Roll in 2026?
How much should a café charge for a sausage roll in 2026? Read our practical guide to premium pricing, portion size, and lunch-led value.
by THE ORIGINAL BAKER
First 30 Days Selling Frozen: The Setup Checklist
Get frozen sales right in your first 30 days with a practical checklist covering freezer routines, labelling, and merchandising that sells.
by THE ORIGINAL BAKER
The Rise of Premium Sausage Rolls in British Food Culture
The sausage roll has evolved from grab-and-go to a premium café favourite, with better pastry & bolder flavours reinventing it for modern tastes.
by THE ORIGINAL BAKER
Why Foodservice Needs Authentic Storytelling
In a crowded food market, real stories win. Discover how heritage, honesty and craft-led pies help cafés and retailers build lasting customer trust.