The Psychology of Comfort Food: Why Pies and Sausage Rolls Always Sell
Explore the psychology of comfort food and why pies and sausage rolls remain top-sellers. Understand how emotional connection influences customer choices in cafés.
Why the All-Day Menu Is Changing How Britain Eats Pies
As demand for all-day dining grows, our savoury pies give operators flexible, profitable menu options from morning to night.
Sweet Meets Savoury: The Rise of Crossover Pastries
From hot honey bacon rolls to maple-glazed vegan bakes, 2026 is all about bold flavour mashups. Crossover pastries are redefining the bakery counter — boosting footfall, sparking curiosity, and giving...
The Power of Seasonal Sampling: How Free Tastes Turn into Festive Sales
This Christmas, turn festive tastes into sales! Discover how smart sampling, eye-catching presentation, and engaging staff can boost pie and pastry purchases.
The Hidden Power of Smell: How the Aroma of Pastries Drives Sales
Explore how the smell of fresh pastries attracts customers, boosts sales, and creates a memorable customer experience.
How Long Do Frozen Pastries Last? Shelf Life Explained for Businesses
How long do frozen pastries last? Learn frozen pastry shelf life, ideal storage conditions, and safety tips to keep your products fresh, flaky, and food-safe for customers.
All-Butter vs Margarine: The Ultimate Guide to Pastry
Discover the secrets of all-butter pastry! Learn how to achieve perfect puff, flaky, and shortcrust pastries with tips for cafés, bakeries, and wholesale baking.