The Psychology of Comfort Food: Why Pies and Sausage Rolls Always Sell
Explore the psychology of comfort food and why pies and sausage rolls remain top-sellers. Understand how emotional connection influences customer choices in cafés.
Festive Pairings: How to Match Pies, Quiches, and Rolls with Winter Drinks
Discover festive food and drink pairings that turn pies and pastries into indulgent meals and increase seasonal sales
Why the All-Day Menu Is Changing How Britain Eats Pies
As demand for all-day dining grows, our savoury pies give operators flexible, profitable menu options from morning to night.
Sweet Meets Savoury: The Rise of Crossover Pastries
From hot honey bacon rolls to maple-glazed vegan bakes, 2026 is all about bold flavour mashups. Crossover pastries are redefining the bakery counter — boosting footfall, sparking curiosity, and giving...
From Counter to Christmas Table: How Retailers Can Turn Pies into Gifts
From Counter to Christmas Table: How Retailers Can Turn Pies into Gifts Christmas gifting is about thoughtfulness — and few gifts feel as heartfelt (or delicious) as something beautifully baked....
The Power of Seasonal Sampling: How Free Tastes Turn into Festive Sales
This Christmas, turn festive tastes into sales! Discover how smart sampling, eye-catching presentation, and engaging staff can boost pie and pastry purchases.
How to Plan a Holiday Menu Using Our Bestselling Savoury Pastries
Discover how to mix proven favourites with limited-edition Christmas flavours, create high-margin meal deals, and use smart visual merchandising to boost festive sales.