Why Foodservice Needs Authentic Storytelling
In a crowded food market, real stories win. Discover how heritage, honesty and craft-led pies help cafés and retailers build lasting customer trust.
Is Your Café Missing Out on the Pastry Brunch Boom?
Cafés across the UK are embracing the pastry brunch trend — buttery pies, golden sausage rolls, and premium bakes are redefining the morning menu.
Pastry Trends 2026: Hybrid Heat and Comfort Reborn
The future of British bakery: hybrid creations, elevated comfort bakes, and immersive café experiences shaping 2026’s pastry culture.
What Food Buyers Can Learn from the Craft Beer Revolution
Discover how the craft beer revolution reshaped consumer expectations — and what bakeries, cafés, and food buyers can learn from its storytelling and small-batch success.
Frozen vs Fresh Pastries: Which Is Better for the Environment?
Discover how we bake with sustainability in mind — from clean-label pastry to responsibly sourced British ingredients. Learn more about our commitment to quality, transparency, and protecting the environment.
What’s in Our Pastry? Clean Labels, Quality Meat, and British Ingredients
Our all-butter pastries are made with ethically sourced ingredients and local flour. With a clean-label approach, no artificial additives, and over 2,000 folds rested for three days, each pastry delivers...
From Bakery to Business: Inside The Original Baker
Discover how The Original Baker supports cafés, pubs, farm shops, and caterers with handcrafted pies and gourmet sausage rolls. From sourcing premium British ingredients to delivering consistent, reliable wholesale service,...