What Food Buyers Can Learn from the Craft Beer Revolution
Discover how the craft beer revolution reshaped consumer expectations — and what bakeries, cafés, and food buyers can learn from its storytelling and small-batch success.
Sweet Meets Savoury: The Rise of Crossover Pastries
From hot honey bacon rolls to maple-glazed vegan bakes, 2026 is all about bold flavour mashups. Crossover pastries are redefining the bakery counter — boosting footfall, sparking curiosity, and giving...
The Power of Seasonal Sampling: How Free Tastes Turn into Festive Sales
This Christmas, turn festive tastes into sales! Discover how smart sampling, eye-catching presentation, and engaging staff can boost pie and pastry purchases.
Seasonal Sausage Rolls: How Limited Editions Can Drive Footfall
Boost seasonal sales with limited-edition sausage rolls! Festive flavours like The Original Baker’s Turkey & Chicken Roll drive footfall, delight customers, and create seasonal excitement.
Introducing Our New Range of Cake Bars & Traybakes
We’re delighted to unveil our brand-new collection of luxurious cake bars and artisan traybakes, thoughtfully created for those who appreciate premium quality, rich flavour, and a touch of everyday indulgence....
We’re Heading to the London Coffee Festival 2025
Join The Original Baker at the UK’s biggest coffee celebration, where we’ll be serving up our handcrafted savoury favourites. Find out what we’re bringing, where to find us, and why...
Introducing Our New Vegan Chickpea & Daal Balti Pie
Discover our new Vegan Chickpea & Daal Balti Pie. Find out what makes this pie stand out from the crowd and why we love it!