by THE ORIGINAL BAKER
Café Workflow Secrets: How Frozen Pastries Free Up Your Staff
Work smarter, not harder. Frozen pastries from The Original Baker bring bakery-quality results, less prep, and happier, more efficient teams.
by THE ORIGINAL BAKER
What Food Buyers Can Learn from the Craft Beer Revolution
Discover how the craft beer revolution reshaped consumer expectations — and what bakeries, cafés, and food buyers can learn from its storytelling and small-batch success.
by THE ORIGINAL BAKER
The Psychology of Comfort Food: Why Pies and Sausage Rolls Always Sell
Explore the psychology of comfort food and why pies and sausage rolls remain top-sellers. Understand how emotional connection influences customer choices in cafés.
by THE ORIGINAL BAKER
How Gen Z Is Reinventing the British Bakery
Gen Z is reinventing British bakery traditions. Learn what this means for cafés, retailers and the future of savoury pastries.
by THE ORIGINAL BAKER
Festive Pairings: How to Match Pies, Quiches, and Rolls with Winter Drinks
Discover festive food and drink pairings that turn pies and pastries into indulgent meals and increase seasonal sales
by THE ORIGINAL BAKER
Why the All-Day Menu Is Changing How Britain Eats Pies
As demand for all-day dining grows, our savoury pies give operators flexible, profitable menu options from morning to night.
by THE ORIGINAL BAKER
Sweet Meets Savoury: The Rise of Crossover Pastries
From hot honey bacon rolls to maple-glazed vegan bakes, 2026 is all about bold flavour mashups. Crossover pastries are redefining the bakery counter — boosting footfall, sparking curiosity, and giving...
