From Counter to Christmas Table: How Retailers Can Turn Pies into Gifts
From Counter to Christmas Table: How Retailers Can Turn Pies into Gifts Christmas gifting is about thoughtfulness — and few gifts feel as heartfelt (or delicious) as something beautifully baked....
The Power of Seasonal Sampling: How Free Tastes Turn into Festive Sales
This Christmas, turn festive tastes into sales! Discover how smart sampling, eye-catching presentation, and engaging staff can boost pie and pastry purchases.
How to Plan a Holiday Menu Using Our Bestselling Savoury Pastries
Discover how to mix proven favourites with limited-edition Christmas flavours, create high-margin meal deals, and use smart visual merchandising to boost festive sales.
Frozen vs Fresh Pastries: Which Is Better for the Environment?
Discover how we bake with sustainability in mind — from clean-label pastry to responsibly sourced British ingredients. Learn more about our commitment to quality, transparency, and protecting the environment.
The Hidden Power of Smell: How the Aroma of Pastries Drives Sales
Explore how the smell of fresh pastries attracts customers, boosts sales, and creates a memorable customer experience.
How Long Do Frozen Pastries Last? Shelf Life Explained for Businesses
How long do frozen pastries last? Learn frozen pastry shelf life, ideal storage conditions, and safety tips to keep your products fresh, flaky, and food-safe for customers.
All-Butter vs Margarine: The Ultimate Guide to Pastry
Discover the secrets of all-butter pastry! Learn how to achieve perfect puff, flaky, and shortcrust pastries with tips for cafés, bakeries, and wholesale baking.