Frozen vs Fresh Pastries: Which Is Better for the Environment?
Discover how we bake with sustainability in mind — from clean-label pastry to responsibly sourced British ingredients. Learn more about our commitment to quality, transparency, and protecting the environment.
The Hidden Power of Smell: How the Aroma of Pastries Drives Sales
Explore how the smell of fresh pastries attracts customers, boosts sales, and creates a memorable customer experience.
How Long Do Frozen Pastries Last? Shelf Life Explained for Businesses
How long do frozen pastries last? Learn frozen pastry shelf life, ideal storage conditions, and safety tips to keep your products fresh, flaky, and food-safe for customers.
All-Butter vs Margarine: The Ultimate Guide to Pastry
Discover the secrets of all-butter pastry! Learn how to achieve perfect puff, flaky, and shortcrust pastries with tips for cafés, bakeries, and wholesale baking.
Seasonal Sausage Rolls: How Limited Editions Can Drive Footfall
Boost seasonal sales with limited-edition sausage rolls! Festive flavours like The Original Baker’s Turkey & Chicken Roll drive footfall, delight customers, and create seasonal excitement.
How Proper Pastry Display and Trained Staff Increase Café Revenue
Learn how to boost café sales with expertly displayed wholesale pies and rolls, clean counter presentation, and trained staff highlighting quality, awards, and seasonal specials.
From Bakery to Business: Inside The Original Baker
Discover how The Original Baker supports cafés, pubs, farm shops, and caterers with handcrafted pies and gourmet sausage rolls. From sourcing premium British ingredients to delivering consistent, reliable wholesale service,...