Comfort Food vs Trend Food: What Actually Sells in 2026
In 2026, the comfort vs trend debate is everywhere in food-to-go. Operators need menus that feel current, but still bake reliably, hold well, and sell fast.
The Rise of Premium Sausage Rolls in British Food Culture
The sausage roll has evolved from grab-and-go to a premium café favourite, with better pastry & bolder flavours reinventing it for modern tastes.
Why Festive Flavours Drive Repeat Business in December
Turn Festive Flavours into Repeat Sales This December December is the month of nostalgia and indulgence, and nothing captures that feeling better than festive flavours baked to perfection. If you...
Why Foodservice Needs Authentic Storytelling
In a crowded food market, real stories win. Discover how heritage, honesty and craft-led pies help cafés and retailers build lasting customer trust.
The Return of the Pub Pie: How Traditional Dishes Are Back on Menus
The humble pub pie is back! The Original Baker’s handmade pies, from Steak & Ale to Chicken & Mushroom, use premium ingredients and flaky pastry for a comforting, high-quality dining...
Is Your Café Missing Out on the Pastry Brunch Boom?
Cafés across the UK are embracing the pastry brunch trend — buttery pies, golden sausage rolls, and premium bakes are redefining the morning menu.
What Food Buyers Can Learn from the Craft Beer Revolution
Discover how the craft beer revolution reshaped consumer expectations — and what bakeries, cafés, and food buyers can learn from its storytelling and small-batch success.