by THE ORIGINAL BAKER
Why Festive Flavours Drive Repeat Business in December
Turn Festive Flavours into Repeat Sales This December December is the month of nostalgia and indulgence, and nothing captures that feeling better than festive flavours baked to perfection. If you...
by THE ORIGINAL BAKER
Why Foodservice Needs Authentic Storytelling
In a crowded food market, real stories win. Discover how heritage, honesty and craft-led pies help cafés and retailers build lasting customer trust.
by THE ORIGINAL BAKER
Pastry Trends 2026: Hybrid Heat and Comfort Reborn
The future of British bakery: hybrid creations, elevated comfort bakes, and immersive café experiences shaping 2026’s pastry culture.
by THE ORIGINAL BAKER
What’s the Best Way to Bake Frozen Pies in a Commercial Oven?
Learn how to bake frozen pies perfectly in a commercial oven. Step-by-step guide for cafés, bakeries, and foodservice operators to ensure consistent quality.
by THE ORIGINAL BAKER
What Food Buyers Can Learn from the Craft Beer Revolution
Discover how the craft beer revolution reshaped consumer expectations — and what bakeries, cafés, and food buyers can learn from its storytelling and small-batch success.
by THE ORIGINAL BAKER
The Psychology of Comfort Food: Why Pies and Sausage Rolls Always Sell
Explore the psychology of comfort food and why pies and sausage rolls remain top-sellers. Understand how emotional connection influences customer choices in cafés.
by THE ORIGINAL BAKER
How Gen Z Is Reinventing the British Bakery
Gen Z is reinventing British bakery traditions. Learn what this means for cafés, retailers and the future of savoury pastries.
