Areas of expertise

• Café sales and counter performance
• Menu strategy and simplification
• Food-to-go trends and buyer behaviour
• Premium pastry and pie positioning
• Product quality, consistency, and perception
• Wholesale bakery strategy for cafés and delis

What Kevin writes about

Kevin's articles explore the commercial side of bakery performance - including how customers choose at the counter, why certain products sell better than others, how consistency influences perception, and how operators can build stronger, more profitable menus.

Read articles by Kevin Walton.