The Secret to Spooktacular Sales: Stocking Seasonal Biscuits
Here at The Original Baker, we’ve brewed up something wickedly delicious. Our new Halloween biscuits collection is handcrafted with the same artisan care you expect — now with a spooky seasonal twist. These limited-edition treats offer more than just a bite of autumnal fun. For cafés, delis, farm shops and gift retailers, they’re a smart way to drive impulse purchases and boost basket value during the Halloween season.
Whether you run a coffee shop, café, deli, farm shop or gift retailer, our biscuits are designed to delight customers of all ages and drive sales during the Halloween season.
The Sweet Spot of Seasonal Selling
Halloween has become a key moment in the seasonal retail calendar — not just for costumes and pumpkins, but for themed food and drink. Shoppers love discovering festive touches in unexpected places, and biscuits shaped like ghosts, pumpkins or Frankenstein’s monster offer a playful way to tap into that mood. They’re fun, memorable, and above all, tempting.
Whether it’s a parent picking up a treat for their child, a customer grabbing a biscuit with their coffee, or someone assembling a themed gift, these little extras create big opportunities. Themed products naturally catch the eye, especially when they’re handmade, colourful and clearly crafted with care. And when they’re placed near a till or alongside a hot drink offer, they become almost irresistible.
Small Treats, Big Returns
What makes Halloween biscuits particularly effective as impulse buys is their ability to turn a routine purchase into something more. A customer who walks in for a coffee is much more likely to add a sweet seasonal snack when it feels timely, limited-edition and visually appealing. It’s a subtle upsell, but one that can quickly add up across a day’s trading.
They also make ideal take-home treats. Their visual appeal and festive packaging make them great additions to lunchboxes, party bags or themed hampers — meaning customers don’t just buy for themselves, but for others too.
The Biscuit Range That Does the Work for You
Our Halloween collection includes iced gingerbread Frankensteins, cheeky shortbread ghosts, and hand-decorated pumpkins, each one packed with personality and made using quality ingredients. The designs are cheerful and quirky without being overly scary, so they appeal to a broad audience — from kids to grown-up treat lovers.
Better still, they’re ready to sell. No need for prep or packaging. Just open the box, display them, and let them do the talking.
What’s in the Range?
From iced gingerbread Frankenstein and shortbread ghosts to hand-decorated pumpkin biscuits, each treat is packed with personality and made with quality ingredients you’d be proud to stock.
- Individually wrapped for freshness
- Eye-catching seasonal designs
- Made in Yorkshire with love and care
- Available in wholesale quantities
They’re ideal for:
- Impulse-buy stands near the checkouts
- Autumn gift boxes or hampers
- Cosy café treat selections
These seasonal treats are only available for a limited time. Don’t miss the chance to add a little magic to your offering. Visit our Halloween Collection now to place your wholesale order.
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